Afterpay and Unibail-Rodamco-Westfield, which owns Westfield malls across the United States, like the Century City location pictured above, have announced a partnership that will benefit retailers and shoppers. Image: Unibail-Rodamco-Westfield
The platform buy now, pay later After payment and Unibail-Rodamco-Westfield, Owner of Westfield malls across the United States, announced an integrated, multi-year partnership to support retailers and help consumers by giving them a more flexible way to pay for their purchases as foot traffic begins to return to stores.
Afterpay and URW plan to jointly invest in new customer experiences, retail innovations, events, marketing and on-site advertising in Westfield malls. The companies also plan to expand the partnership globally in the coming months.
“Afterpay is an ideal solution for this new era of commerce, as our contactless payment solution is secure and clean, while allowing buyers to spend responsibly and avoid revolving debt and interest,” said Zahir Khoja , Managing Director of Afterpay North America. “We are delighted to partner with Westfield as buyers and retailers celebrate the reopening of stores.”
Lush Cosmetics, Aldo, The place of children and The container store are some of the new Westfield brands that have started accepting Afterpay. The option follows a survey conducted by Westfield which found that nearly half of consumers are happy to shop again in person, and 63% called in-person purchases a “special treat.” Additionally, 73% of shoppers also said being able to return home with their purchases immediately was a big factor in their decision to return to malls.
“Afterpay is the ideal BNPL partner for us as we share a commitment to provide transparent and efficient solutions to retailers which in turn provide increased choice and flexibility for consumers,” said Colin Shaughnessy, Vice President leasing executive in the United States for URW. “We look forward to working together to improve the shopping and in-store media experience across our portfolio in the United States.”