Lotus has partnered with premium cycling clothing brand Léger Los Angeles.
It starts with the launch of a capsule collection of Lotus X Léger cycling jerseys, the announcement of a future collaboration on cycling accessories and a new generation of performance bikes.
Léger is a premium cycling clothing brand created by Jenson Button and his fellow racing driver James Rossiter, who raced for Lotus in the FIA World Endurance Championship from 2012 to 2014. Lotus X Léger also competed for Lotus. he intends to develop a range of precision bikes with input from Bouton and Rossiter.
Matt Windle, Managing Director of Lotus Cars, said: “Lotus has always been at the forefront of lightweight racing performance with its cars, and now, after more than 25 years of absence from cycling, we are working together to apply the same Lotus. fundamental values to the new innovative track bike for British Cycling and now this partnership with Léger. This is another exciting development for consulting firm Lotus Engineering.
Jenson Button, Founder of Leger Los Angeles, added: “James and I founded Leger with the goal of creating the best cycling clothing possible and it has been amazing to work closely with the team at Lotus to launch this collection. capsule.
“We are also very happy to have announced future concept bikes, and we look forward to continuing this development journey with Lotus, sharing our common passion for precision engineering.”
Read the July issue of BikeBiz below: