New on-board license holders for Care Bears collaborations


Care Bears adds two new collaborators to launch clothing and accessories collections for all ages.

Bulldog Licensing, which manages the UK and Irish rights to the property, has announced deals with Brand International for footwear and Aykroyds TDP for a collection of underwear and sleepwear. The collections are inspired by the cloud dwellers of Care-A-Lot, and will include pajamas, jumpsuits and dressing gowns.

“Care Bears has a huge fan base at all ages and is suitable for both adults and children,” says Sophie Yates, Licensing Manager, Bulldog Licensing. “We are delighted to have these two new licensees on board and are sure their lines will be popular with all fans.”

Brand International is set to design a range of shoes for all ages and all occasions, based on bears. Product categories include slippers, walking shoes, flip flops, sliders, jellies, water shoes, sneakers, rubber boots, fashion shoes and back to school shoes.

The latest 2D animated series, “Care Bears: Unlock the Magic,” features a new look and mission for bears and is on view on Tiny Pop in the UK, while home entertainment is available on demand via Netflix and Lionsgate.

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