Wahlburgers Wild opened Monday with unique dishes especially for Memphis, said chef Paul Wahlberg.
The new restaurant, the first of its kind, opened in the Bass Pro Observation Deck at 11 a.m. on Monday. He will have “fluid” hours to test the waters, Wahlberg said.
“Memphis is a great place,” Wahlberg said. “It’s finally here, it’s been brewing for a while, and we’re just thrilled to be a part of Memphis.”
Wahlburgers Wild, in collaboration with the Bass Pro Shops of the Pyramid, is putting a twist on Wahlburgers, a burger chain with family heirlooms mixed with every meal, Wahlberg said.
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Known for its burgers and gourmet shakes, Wahlburgers is present in 20 states, Canada and Germany. It is owned by the Wahlberg family, including brothers Mark, Donnie and Paul Wahlberg, the chef at Wahlburgers establishments. The restaurant chain has been the subject of a reality TV series on A&E, which aired for 10 seasons and gave viewers a glimpse into the inner workings of the start and growth of the restaurant and the Wahlberg family.
The new location is the chain’s first restaurant in Tennessee and its first inside a Bass Pro Shop. Wahlberg said another Wild location is possible, but for now they will stay in Memphis.
“It’s been going on for a few years in terms of a concept coming together and really getting to this point,” he said. “With the pandemic everything has slowed down and it’s the most important thing for us to get over that.”
Wahlberg said the restaurant will have the usual Wahlburgers’ offerings and a few extras like venison chili (not served in other places) which includes venison bratwurst, jalapeño salsa, spicy honey sour cream. and hot tortillas.
“It’s still the core of the Wahlburgers, but there are going to be some wild pieces, and it’s going to be a lot of fun,” he said. “It’s a great place, and it’s part of an experience when you come to Bass Pro.”
He said Wahlburgers emphasizes customer experience, which makes Pyramid Bass Pro Shops a good location.
Wahlberg said he was excited to see “how far Memphis will go” with its new location.
Commercial Appeal reporter Jennifer Chandler contributed to this report.
Dima Amro is covering the suburbs for The Commercial Appeal and can be contacted at [email protected].